Raising awareness, Alzheimer’s Research UK has teamed up with the smartphone application Shazam to raise dementia awareness amongst the one billion Shazam users. Shazam helps users to identify the name and artist of a song they might hear; you simply hold the phone as close to the music source as you can and Shazam will listen and pop up with the song’s information.
This awareness campaign imagines a world where the app cannot seem to remember the name or artist of the song. Instead of delivering the information, it responds with phrases like, “I’m sure I know this one…” and “I just can’t quite…”, highlighting the frustration patients with dementia face on a daily basis when they struggle to find a memory.
Protecting the connection to memories
Music in particular brings back many special memories to most of us, and the memory loss associated with dementia places the connections we make with a special song at risk of being lost.
The campaign aims to raise awareness about the research being done by Alzheimer’s Research UK. At the heart of the research is the attempt to find ways to protect the memories of those living with dementia for as long as possible. The use of an advanced technology app such as Shazam serves to highlight just how important the combination of pioneering research and technology can work together to protect memories.